Our Investment Philosophy
As a financial technology enabler and investor in Egyptian entrepreneurs, we are aiming to invest in over twenty fintech startups in the upcoming 3 years.
Our diverse team of seasoned investors, entrepreneurs and technology experts are developing the fintech ecosystem through our forward thinking investment approach.
EFG Finance possesses over three decades of finance and investment expertise – both nationally and regionally. Additionally, Egypt Ventures provides a strong understanding of the Egyptian entrepreneurship landscape as well as a strong government relations arm due to its inception through the Egyptian Ministry of International Cooperation.
To broaden our impact and nurture as many promising startups as possible, we’re offering two separate investment tracks.
In partnership with Falak Startups, we’ve launched the Accelerator for seed and early-stage startups, which invests up to EGP 1 million in cash and over EGP 300k support functions per startup. Our venture capital arm invests up to EGP 5 million in later-stage startups, providing them with the additional bridge investment needed to reach series A funding.
EFG EV Fintech targets companies with existing products, clear business models, and the potential to scale beyond the Egyptian market.
Why Egypt? Why fintech? Why now?
With a mobile penetration rate of more than 100% and a large demographic of tech-savvy young people, Egypt is increasingly turning to fintech solutions to push financial inclusion. Currently, banks and other financial institutions are integrating fintech companies to make their products and services accessible and affordable for the masses.
The Central Bank of Egypt has empowered fintech startups by pushing to make Egypt a cashless economy and launching a variety of financial inclusion initiatives. At the same time, government efforts such as creating a payment council headed by H.E. President of Egypt Abdel Fattah El-Sisi, business reforms, the devaluation of the Egyptian pound and the introduction of new investment law, are paving the way for investment and growth.
What we do
What distinguishes EFG EV fintech from other investors in the market is our promise to provide our startups with an array of tailored services that will allow them to execute their operations at the highest level.
Our team is fully committed to our portfolio companies, consulting them through business model adjustments, developing their go-to market strategy, perfecting their pitch and creating relationships with strategic investors and corporate partners.
Our Investment tracks
As the leading fintech accelerator, we identify promising fintech startups and give them the smart capital, guidance, and resources they need to grow.In partnership with Falak Startups, EFG EV fintech has invested in 13 seed and early-stage fintech startups within the past 4 cycles.
Currently, we’re running two acceleration cycles per year and investing up to EGP 1 million (for 10% equity) in the most promising applicants to our program who meet our validation KPIs – product fit, a successful business model, a harmonious team as well as having effective customer acquisition channels and medium term revenue generation strategy. Our goal is to watch our startups go from our seed investment to multiples generating exit.
Up to 10 startups selected per year
Up to EGP 1 million invested in each startup
5 - 10% Equity Share
EFG EV identifies its investments through a rigorous two-month selection process. Interested companies can apply online and we review applications before selecting an initial group to participate in a 3-day Bootcamp. The Selection and Investment Committees then choose 3 to 5 of our top-performing Bootcamp participants for investment.
Those who are selected participate in a four-month program in which we help them scale their business and strengthen company processes and management capacities. The most successful program participants will then have the opportunity to pitch to new investors at Demo Day held at the end of each cycle.
- We’re filling a crucial market gap by investing in post-seed and early-stage startups and giving them the bridge financing and support they need to reach series A funding. EFG EV is aiming to invest in revenue-generating startups every year and provide selected companies with both financial and logistical support. Those that meet our validation KPIs will be eligible to apply for up to EGP 5 million in total funding.
Our validation KPIs for direct investment startups include:
- Potential for future series A funding
- A history of revenue generation and a high growth rate
- Two years of solid operations
- A solid team covering technical and business aspects
Up to EGP 5 million per company
EFG EV identifies its investments through a rigorous two-month selection process. Interested companies can apply online. Based on internal application reviews, an initial group of selected startups is invited to participate in a 3-day Bootcamp. The selection and investment committees then choose 3 to 5 of our top-performing bootcamp participants for investment. Those who are selected participate in a four-month program in which we help them scale their business and strengthen company processes and management capacities. The most successful program participants will then have the opportunity to pitch to new investors at the cycle graduation event; Demo Day.